Logo exhibition

Logo exhibition opens later this month at the National Library

What does Tiger Balm have in common with the People's Action Party? They both have easy to recognise logos.

And they'll be part of an exhibition tracking the evolution of iconic Singapore trademarks and symbols later this month.

Logos are now such a part of every day life they have evolved in tandem with technology.

Jackson Tan, vice-president, The Design Society, said: “Let's say we talk about 40 years ago most of the application was on print. Then television came along in the 70s and 80s as a mass media and you started to see how the logos started to evolve to be able to be used on the television. Now we have the internet and you can see how it has changed in the digital age as well and how the logos have evolved.”

The Design Society was set up by industry professionals to promote and educate designers and the public and to document and archive significant Singapore works.

The society will hold a design conference plus an exhibition of iconic Singapore logos and trademarks at the National Library from January 23-29.

-News courtesy of Channel Newsasia-