SingTel takes Formula One thrills to the heartland
GET set for a season of speedy thrills in the Singapore heartland, as SingTel rolled out a series of activities yesterday to gear up for more than seven months of Formula One action.
The telco, which recently extended its title-sponsorship contract with the F1 Singapore Grand Prix for another two years, is keen to take the high-octane action to more heartland crowds.
With broadcast-rights holder ESPN Star Sports joining its mioTV line-up, SingTel will be organising roadshows and live screenings of all 19 F1 races this season at Kopitiam outlets, Harry's bars and shopping malls.
For example, it will broadcast this weekend's opening Australian Grand Prix at Kopitiam Square at 10 Sengkang Square in high-definition and 3-D, a first for Singapore F1 fans.
Besides the live screenings, fans can also take part in SingTel's "Fast Is Amazing" initiative, which encourages Singaporeans to set their own speed records in activities like cup stacking, durian- eating and even SMSing.
SingTel will submit several of these categories for entry into the Guinness Book Of Records. Fans can also upload videos of their record-breaking acts via www.singtel.com/f1
A few roadshows will also see a custom-built F1 race-car simulator with newly improved motion cues. There will be a team competition to "race" 24 hours on the simulator, and the winning team will get a chance to meet an F1 driver at the Singapore Grand Prix.
Besides catching F1 action on mioTV, fans can also go to ESPN player online and Mobile ESPN to watch feeds from nine in-car cameras capturing what goes on from the driver's perspective.
-News courtesy of Omy-
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