Friday, 6 September 2013

Largest theme park to tie up with local F&B outlets

Singapore's largest theme park to tie up with local food and beverage outlets



An artist’s impression of KidZania in Sentosa. The theme park is set to open in 2015 and will be the anchor tenant at Sentosa’s new Family Entertainment Centre. Singapore's largest theme park, which is slated to open in 2015, will feature local food and beverage outlets as part of the activities for children. -- FILE PHOTO: KIDZANIA

Singapore's largest theme park plans to tie up with local food and beverage outlets and allow kids to role play as chefs when the theme park opens in early 2015. So far, they have got homegrown chain The Soup Spoon on board.

The company is just the first of a number of local brands that KidZania Singapore is likely to get on board, said the owners at a press conference on Thursday. About 30 companies are expected to help children to role play in different occupations such as journalists, bankers and fashion designers. Electronics company Canon, financial institution Maybank and dairy product company Yakult will also set-up shop there.

KidZania Singapore, which will be on Sentosa's Palawan Beach, will feature a city scaled down to a child's size where children can role-play life as an adult. It is a children's theme park for those aged between aged four to 14.

Housed in a three-storey building, the theme park will cover an area of 11,500 sq m and will also house rides and arcade games.

~News courtesy of Straits Times~

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