Travel agents offer deals for Chinese tourists as yuan falls
Travel agents in Singapore are coming up with special deals for inbound Chinese visitors, as the devaluation of the yuan threatens to hit the tourism market.
The Chinese currency has depreciated almost 3 per cent against the US dollar since Monday (Aug 10). If the lower yuan exchange rate continues in the next two to three months, travel agents may have to adjust their prices to remain attractive to the Chinese market, explained Ms Alicia Seah, director of marketing communications at Dynasty Travel.
"The peak season in July and August for the summer holidays will come to an end soon. The next peak season will be in October, for China’s National Day holiday break,” Ms Seah added.
Travel Star’s marketing manager, Zheng Lingna, shared how agents could attract customers: "We will come up with bundle deals for customers. For example, if they come to Singapore to travel for five days and four nights, we will give them a two-day-one-night Malaysia trip free of charge.”
The Singapore Tourism Board said that the yuan's drop against the Singapore dollar has been small and the number of Chinese tourists will remain stable. It will continue to reach out to them on key Chinese digital platforms to attract more visitors to the Republic.
~News courtesy of Channel News Asia~
Travel agents in Singapore are coming up with special deals for inbound Chinese visitors, as the devaluation of the yuan threatens to hit the tourism market.
The Chinese currency has depreciated almost 3 per cent against the US dollar since Monday (Aug 10). If the lower yuan exchange rate continues in the next two to three months, travel agents may have to adjust their prices to remain attractive to the Chinese market, explained Ms Alicia Seah, director of marketing communications at Dynasty Travel.
"The peak season in July and August for the summer holidays will come to an end soon. The next peak season will be in October, for China’s National Day holiday break,” Ms Seah added.
Travel Star’s marketing manager, Zheng Lingna, shared how agents could attract customers: "We will come up with bundle deals for customers. For example, if they come to Singapore to travel for five days and four nights, we will give them a two-day-one-night Malaysia trip free of charge.”
The Singapore Tourism Board said that the yuan's drop against the Singapore dollar has been small and the number of Chinese tourists will remain stable. It will continue to reach out to them on key Chinese digital platforms to attract more visitors to the Republic.
~News courtesy of Channel News Asia~
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