Thursday 8 May 2014

Mount Faber drops lofty image with casual diner

Mount Faber drops lofty image with casual diner


A young visitor (above) writing a wish on a bell as her grandmother looks on. Mount Faber, Singapore's second oldest park, has unveiled a casual and more accessible concept. -- ST PHOTO: NEO XIAOBIN

Mount Faber is shedding its premium image for one that is more casual and affordable for the average Singaporean - starting with a rebranding and a new casual diner.

"We want to be relevant to locals again because Mount Faber is Singapore's second oldest park, where people from all walks of life can come to," said Ms Suzanne Ho, general manager of Mount Faber Leisure Group yesterday.

Gone is the fine-dining restaurant, Jewel Box.

In its place is a casual dining spot, Spuds & Aprons, where a meal costs a quarter less than its predecessor.

~News courtesy of Straits Times~

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