Singapore's first H&M store opens

Singapore's first H&M store opens in Orchard Road

Singapore's first H&M clothing store at Orchard Building opened its doors at 11.00am Saturday morning.

Fans started queuing since on Friday night to get into Orchard Road's latest fashion draw. By noon on Saturday, snaking queues stretched all the way to 313@Somerset, two buildings away.

Orchard Building was chosen for the flagship store for its prime location.

Lex Keijser, Country Manager, H&M Singapore, said: "Everybody knows this building and by looking around at this street, this particular building stands out. You see what we can make out of those buildings and it will be an icon of Singapore and everybody will remember H&M now."

The new store gave the first five early birds cash vouchers worth S$250, while the next 10 received S$100 cash vouchers. And the next 30 shoppers also walked away with a S$20 cash voucher.

The 30,000 square feet store boasts three levels of apparel and accessories.

Other fashion retail businesses in Orchard, such as bYSI, said they expect to feel the heat with shoppers flocking to the newest store.

bYSI's business development manager Jonathan Cheng said: "In the short term, they would definitely attract the traffic over to H&M but after the craze is over, I believe that it's just another option for shoppers but the customers of each individual brands will have their market share back."

~News courtesy of Channel Newsasia~