Asian Sponsorship Association will help promote sports tourism, say experts
The Singapore Sports Hub is expected to play host to major sporting events when it opens next year.
To drive growth of the sporting sector in the region, the Asian Sponsorship Association will be launched here in September to help corporates tap market opportunities.
Singapore is home to the Formula One night race and will host the season-ending Women's Tennis Association (WTA) Championships next year.
With the Sports Hub opening next year, hopes are high that more major sporting events may be held in Singapore.
Jean Ng, deputy director of F1 & Sports at the Singapore Tourism Board, said: "We definitely anticipate that with the Sports Hub opening, there will be an influx of innovative content that will deliver a very compelling experience for fans. And that is the kind of value that infrastructure in place is going to bring."
Last year, the government estimated that the Singapore Grand Prix generated about S$150 million in incremental tourism receipts per race for Singapore.
Experts say corporate sponsorship is key to attracting major sporting events to Singapore.
According to a PricewaterhouseCoopers report, sports sponsorship revenue in the Asia Pacific region is expected to grow 24 percent, from US$9.8 billion in 2010 to US$12.2 billion in 2015.
Andrew Giorgiou, CEO of World Sport Group, said: "The Asian sponsorship sector has come on really strong in the last five to six years. We are seeing a lot more major events, a lot major sponsorships in this part of the world.
"This part of the world is growing faster than other parts of the world. Brands from the Europe and US are looking to exploit that growth using sponsorship as a device to communicate with their audience."
Experts say the planned Asian Sponsorship Association will help promote growth of the sports industry by making corporate sponsorship more accessible to event organisers.
~News courtesy of Channel Newsasia~
The Singapore Sports Hub is expected to play host to major sporting events when it opens next year.
To drive growth of the sporting sector in the region, the Asian Sponsorship Association will be launched here in September to help corporates tap market opportunities.
Singapore is home to the Formula One night race and will host the season-ending Women's Tennis Association (WTA) Championships next year.
With the Sports Hub opening next year, hopes are high that more major sporting events may be held in Singapore.
Jean Ng, deputy director of F1 & Sports at the Singapore Tourism Board, said: "We definitely anticipate that with the Sports Hub opening, there will be an influx of innovative content that will deliver a very compelling experience for fans. And that is the kind of value that infrastructure in place is going to bring."
Last year, the government estimated that the Singapore Grand Prix generated about S$150 million in incremental tourism receipts per race for Singapore.
Experts say corporate sponsorship is key to attracting major sporting events to Singapore.
According to a PricewaterhouseCoopers report, sports sponsorship revenue in the Asia Pacific region is expected to grow 24 percent, from US$9.8 billion in 2010 to US$12.2 billion in 2015.
Andrew Giorgiou, CEO of World Sport Group, said: "The Asian sponsorship sector has come on really strong in the last five to six years. We are seeing a lot more major events, a lot major sponsorships in this part of the world.
"This part of the world is growing faster than other parts of the world. Brands from the Europe and US are looking to exploit that growth using sponsorship as a device to communicate with their audience."
Experts say the planned Asian Sponsorship Association will help promote growth of the sports industry by making corporate sponsorship more accessible to event organisers.
~News courtesy of Channel Newsasia~
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