International sporting events boost tourism, says S Iswaran
International sporting events are important to Singapore's sports and events calendar, as they give tourism growth a boost as well as ensure participation from Singaporeans.
Second Minister for Trade and Industry S Iswaran said this on Thursday on the sidelines of an announcement of a sponsorship deal for the WTA Championships.
The WTA Championships will be held at the Singapore Sports Hub on October 17-26.
Luxury lifestyle developer SC Global Developments Pte Ltd will be the tournament's presenting sponsor for the next five years, the Women's Tennis Association said.
Several exhibitions and activities have been lined up for tennis fans during the duration of the tournament.
Singapore is the ninth city to stage the WTA Championships and the first Asia Pacific city to play host to the tournament.
Mr Iswaran said: "(It is) a good platform for our businesses to be involved, and for sponsors to leverage on the event in order to bring in their regional or international partners to come and be part of the event, and the process of business networking and so on.
"This is something we have seen, for example, in the context of Formula One, and the Women's Tennis Association Championship will give us a different perspective. It will appeal to, I think, a different segment of population as well, in Singapore and in the region, and so that will create new opportunities for our businesses.
~News courtesy of Channel Newsasia~
International sporting events are important to Singapore's sports and events calendar, as they give tourism growth a boost as well as ensure participation from Singaporeans.
Second Minister for Trade and Industry S Iswaran said this on Thursday on the sidelines of an announcement of a sponsorship deal for the WTA Championships.
The WTA Championships will be held at the Singapore Sports Hub on October 17-26.
Luxury lifestyle developer SC Global Developments Pte Ltd will be the tournament's presenting sponsor for the next five years, the Women's Tennis Association said.
Several exhibitions and activities have been lined up for tennis fans during the duration of the tournament.
Singapore is the ninth city to stage the WTA Championships and the first Asia Pacific city to play host to the tournament.
Mr Iswaran said: "(It is) a good platform for our businesses to be involved, and for sponsors to leverage on the event in order to bring in their regional or international partners to come and be part of the event, and the process of business networking and so on.
"This is something we have seen, for example, in the context of Formula One, and the Women's Tennis Association Championship will give us a different perspective. It will appeal to, I think, a different segment of population as well, in Singapore and in the region, and so that will create new opportunities for our businesses.
~News courtesy of Channel Newsasia~
No comments:
Post a Comment