Friday 11 April 2014

STB unveils second phase of Tourism50 celebrations

STB unveils second phase of Tourism50 celebrations

The Singapore Tourism Board (STB) has launched a series of events and activities, as part of its second wave of Tourism50 -- a year-long campaign to commemorate 50 years of tourism development in Singapore this year.

The events include a tour of the National Museum of Singapore to see the rotunda and dome, and a behind-the-scenes tour of Singapore Cable Car.

Unveiled by STB last month, Tourism50 also aims to thank local residents for their support through a three-phased plan of events, themed “Reminisce, Rediscover and Celebrate”.

Under the "Rediscover" phase, events and activities are designed to encourage local residents to experience again the sights and sounds of Singapore.

Singaporeans and tourists get to enjoy promotions and experiences offered by the arts, attractions, cruise and sports industries from April to October 2014.

The STB said it hopes to encourage locals to reacquaint themselves with familiar attractions, create new memories with friends and family, as well as build a better understanding and appreciation of the work and passion of the tourism workforce.

Some of the activities include a heritage tour at the Sun Yat Sen Nanyang Memorial Hall to, and an exclusive peek into the iconic rotunda and dome at the National Museum of Singapore.

Melissa Ow, assistant chief executive of the experience development group in the Singapore Tourism Board, said: "(It's about) presenting the variety of leisure options that Singapore offers, to Singaporeans, residents, and also to overseas visitors.

"A lot of Singaporeans may not realise that because there's such a huge variety of new openings and new attractions, that there's so much more that (Singapore can) offer in terms of experiences."

When the Singapore Sports Museum and the new National Stadium open their doors at the Sports Hub, guided tours will be offered in September. The tours will be led by local sports personalities such as former national athletes James Wong and C Kunalan.

Hairani Hassan-Joshi, director of the Singapore Sports Museum, said: "(There will be) typical things you will find in any other museums, like workshops conducted for children, art and crafts -- but they are more themed and geared towards a sports environment."

In November and December, the final phase -- Celebrate -- will feature festive light-ups and events to bring the year of celebrations to a close, and set the mood for Singapore's 50th birthday celebrations next year.

More details will be announced at a later date.

~News courtesy of Channel Newsasia~

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