SIA, STB in S$4m partnership to attract more tourists
National carrier Singapore Airlines (SIA) and the Singapore Tourism Board (STB) have embarked on a "strategic partnership" aimed at attracting more visitors to the country.
In a joint statement on Wednesday, the two organisations said they will invest S$4 million in joint marketing campaigns across the globe, focusing on Australia, China, Germany, India, Japan, the United Kingdom and the United States.
The collaboration will target a broad spectrum of leisure, cruise and business visitors.
The partners will jointly invest in the co-development of new products, where exclusive and customised experiences would be curated for SIA customers based on their interests.
The partnership will run until June 30, 2015.
~News courtesy of Channel Newsasia~
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